Contest

The Great Salmon Cake Challenge

As part of our 25th anniversary celebrations, we’ve partnered with Cuisine magazine to give one lucky foodie the ultimate prize pack.

How can you win? We’re on the hunt for the best savoury salmon cake so get inspired and create your own.  Share a photo of your creation on social media and tag both Aoraki Salmon and Cuisine to enter, or email marketing@alpinesalmon.nz. One lucky winner will be selected by Aoraki judges.

Check out the latest issue of Cuisine magazine or website for inspiration and competition details.

The ultimate foodie prize pack includes:

  • 6 months’ supply* of Aoraki Salmon
  • 1-year Cuisine subscription
  • 1 x KitchenAid stand mixer
  • $150 Prezzy Card
  • Your winning creation featured on our social media channels


*8 x 140g Aoraki Hot Smoked Salmon portions + 4 x 180g Salmon Spread per month (total 6-month value: $1000)

Ready to take on the challenge? We can’t wait to see your salmon cake creations!

Entries close 29 December 2026.

See below for full competition details and entry information.

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Competition Terms & Conditions

1. This promotion is conducted by Slick&Sassy Media, publisher of Cuisine Magazine in partnership with Mt Cook Alpine Salmon Ltd, trading as Aoraki Salmon (“the Prize Partner”).

2. Entry is open to New Zealand residents. Employees of the Promoter, Aoraki Salmon, and their immediate families are not eligible to enter.

3. Entries open upon publication of the competition and close at 11:59pm NZDT on Tuesday, 29 December 2026  Entries received after the closing date will not be accepted.

4. To enter, participants must post an image of their savoury salmon cake on social media and tag Cuisine Magazine and Aoraki Salmon. Alternatively, participants can email their entry to marketing@alpinesalmon.nz. AI generated images will not be accepted.

5. One (1) winner will receive:

  • A six-month supply of Aoraki Salmon products (valued over $1000 NZD)
  • One (1) year subscription to Cuisine magazine
  • One (1) NZ$150 Prezzy® Card; and
  • One (1) KitchenAid Stand Mixer.


6. Prize Details

  • The six-month salmon supply is equivalent to two (2) 140g hot-smoked salmon portions and one (1) 180g salmon spread per week for six months.
  • Salmon products will be delivered monthly over a six-month period to a New Zealand address nominated by the winner.
  • Products and flavours are subject to availability.
  • If any advertised prize or product becomes unavailable for reasons beyond the Promoter, reasonable control, the Promoter reserves the right to substitute it with a prize of equal or greater value.
  • The total estimated retail value of the prize pool exceeds NZ$2,000.


7. The winner will be selected and judged by the Prize Partner’s Marketing team based on creativity, appeal, and compliance with the competition requirements from all eligible entries received during the Promotion Period.

8. The winner will be contacted by the Promoter using the contact details provided at the time of entry.

9. If the winner cannot be contacted within seven (7) days of the prize draw, or declines the prize, the Promoter reserves the right to conduct a redraw and award the prize to another eligible entrant.

10. Prize Conditions

  • The prize is not transferable, exchangeable, or redeemable for cash.
  • Any costs associated with accepting or using the prize that are not expressly stated are the responsibility of the winner.
  • The Prezzy® Card is subject to the issuers terms and conditions.


11. By accepting the prize, the winner agrees to participate in reasonable promotional activity related to the competition and permits the Promoter and Prize Partner to use their name and likeness for promotional purposes without additional compensation, unless otherwise prohibited by law.

12. To the fullest extent permitted by law, the Promoter and Prize Partner exclude all liability for any loss, damage, personal injury, or claim arising from or in connection with the competition or the acceptance or use of any prize.

13. Personal information collected in connection with this promotion will be used for the purpose of administering the competition and awarding the prize. Information will be handled in accordance with the Privacy Act 2020 and the relevant privacy policies of the Promoter and Prize Partner.

14. The Promoter and Prize Partner reserves the right to verify the validity of entries and entrants and to disqualify any entrant who tampers with the entry process, submits an invalid entry, or breaches these Terms and Conditions.

15. The Promoter and Prize Partner’s decision is final, and no correspondence will be entered into.

16. If promoted via Facebook, Instagram, or any other social media platform, this promotion is in no way sponsored, endorsed, administered by, or associated with those platforms.

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